Marketing Tools

Campaign metrics, ROI and UTM link building for marketers.

• ROI Calculator — Calculate return on investment from the amount invested and returned, with annualised ROI (CAGR) when you add a time period.
• UTM Link Builder — Build campaign tracking links with utm_source, medium, campaign, term and content, correctly encoded and keeping existing parameters.
• Ad Campaign Calculator — Enter any of spend, impressions, clicks, conversions and revenue to get CPM, CPC, CTR, CPA, conversion rate and ROAS instantly.