UTM Link Builder
Paste your landing page URL and fill in the campaign source, medium and name, plus optional term, content and ID. The builder validates the URL, keeps any query parameters and #anchors already on it, encodes special characters correctly and can normalise values to lowercase with underscores so your analytics reports stay consistent. Copy the finished link with one click.
How to use the UTM Link Builder
- Paste the destination URL; https:// is added if you leave it off.
- Fill in campaign source, medium and campaign name (all required).
- Optionally add campaign ID, term (paid keywords) and content (ad variant).
- Choose whether to lowercase values and how to replace spaces.
- Copy the link or open it to test.
Features
- Live link building with URL validation
- Keeps existing query parameters and fragments
- Replaces old UTM values instead of duplicating them
- Lowercase and space-replacement options
- Parameter breakdown table and one-click copy
Benefits
- See exactly which emails, ads and posts drive traffic in your analytics
- Avoid broken links from unencoded spaces and ampersands
- Keep naming consistent across a team
Frequently asked questions
Which UTM parameters are required?
utm_source, utm_medium and utm_campaign are the standard required trio. utm_term, utm_content and utm_id are optional.
Are UTM values case-sensitive?
Yes, in Google Analytics and most other tools "Email" and "email" appear as separate rows. The lowercase option prevents this.
What happens if my URL already has UTM tags?
Any UTM parameter you fill in replaces the existing one, and the tool tells you which were replaced. Other query parameters are kept unchanged.
Should I use UTM links on my own website's internal links?
No. UTM tags on internal links start a new session in many analytics tools and overwrite the real traffic source. Use them only for links from outside your site.
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